2 for 1 promotions
this was also posted under this title under the heading general discussion/2 for 1 outwith the local group:
1 Below is copy of email posted to Marketing Manager concerning promotions following a local group discussion last week:
We had a local members meeting last week here in Edinburgh.
The latest Promotion was raised by members who had doubts about it and would not be following this one up having been involved before in similar promotions.
As local co-cordinator I agreed to write to inform you of our discussion and to ask some questions:
-publicity to members about this latest round of promotions stated that "2008 has been a fantastic year"
however members felt that "success" measured by "potential new clients" was not as beneficial as it sounds especially in the longer-term.
-practitoners who has been involved in earlier rounds found that they had very small take up (this may be also related to the media chosen not being as popular in Scotland)
and they never got repeat visits unless the client had saved up vouchers a second time.
-practitioners usually had to pay full rent for the session(s) booked so made a loss unless the client returned on a full-paying basis
-on the whole people present felt this was not something of great value to their practice and would not be entering into the latest promotion
I'd be interested in your comments
Rona Gray
Co-cordinator
Edinburgh and Lothians Group
2 Speedy response to my email to marketing:
Hello Rona
First of all, thank you for taking the time to contact me on behalf of your group. I'm always pleased to get feed back positive or negative from our regional groups.
In answer to the points raised; we do try to use media that is popular throughout the UK however, as I'm sure you can understand, this is not always possible. To mediate against the regional differences in take-up of particular media titles, we are continuing in our effort to move to more to on-pack promotions (see Muller Light) where popular products are stocked UK wide.
In response to the issue of multi use of the vouchers by individual customers, we have added a term to the 'Terms & Conditions' which stipulates that only one voucher per person per promotion will be accepted.
In as far as the repeat business is concerned following a promotional visit, this is a question for individual members.
The promotional programme is a way introduce the general public to complementary treatments in the hope they will come to understand the benefits of these treatments in relation to their over all wellbeing.
>From a practitioners point of view; the hope is that following a treatment the client will find that the benefits are such that they feel it has to become a part of there ongoing health and wellbeing regime. The cost benefits of these potential new clients, are something only an individual practitioner can know and asses.
Hope this answers your group's questions and if you have any further comments or suggestions please don't hesitate to send them in.
Kindest Regards
Martyn
Martyn Nixon
CThA Marketing Manger
