reflexology in a corporate setting
Does anyone have any advice about approaching companies who may offer reflexology to their staff at a subsidised rate or during work time etc. I am not sure whether this really happens much in large organisations and how much a therapist might realistically expect to make doing this. Also do people tend to offer shorter relaxation only style sessions or full therapeutic treatments in a workplace? If anyone has any experience I would be interested to hear as I would rather not waste my time pursuing this if other therapists have found that it does not work in practice.
Hi Penny, I'm not a reflexologist, but I do massage, EFT and reiki in a corporate setting. I charge £16 for half an hour, £28 for an hour (roughly what I charge at a therapy centre minus room rental). I would say that I got lucky in being in the right place when a corporate client was looking to introduce therapies - it's hard work getting them on board. Look at Tunde Oshodi's free e-book for some ideas - it's really good, and it's on a thread further down in this same forum.
Once you have a corporate client on board, they can be a great reliable source of income. It may take you some time to build up a regular client base, but it's well worth it. I'm not sure how likely companies are to go for just reflexology - do you have any other therapies under your belt? If not, it may be worth getting together with another therapist or two, and selling yourselves as offering a broader range of therapies. From what I can gather, reflexology can be a bit harder to sell than massage (which people are familiar with), although once you have people on board, they know how great it is. Maybe consider offering a batch of 10-minute tasters (reduced price, rather than free, if you can - in my experience, people mistrust freebies, and don't take you seriously) so people can experience it. Make sure you emphasise the BENEFITS - what can your clients expect to feel after a reflexology treatment, what can it help with, etc. Hope that's helpful!
Hi Penny, I have work at with corporate clients at the moment.
Reflexology by itself is just fab for the workplace no need for any other therapy!
I offer employees the choice of 1/2 or full 1 hr sessions. The employer "gives" them the time off to attend and they pay for their treatment. No hefty discounts no freebies. Certain staff do get a lower rate but the company subsidises this.
Use your existing network of friends, family ex work colleagues to as a "way in" and don't sell yourself short.
Thank you for those ideas - very helpful. I feel encouraged now to go for it. Sometimes it is hard to stay motivated to branch into new areas and these forums can be quite useful for that.
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Roucha - I'm mainly wondering why you are undercutting yourself by charging less in hte corporae setting than at your salon premises? Surely there is an opportunity to maximise profit -and if you think about it, you are actually saving corporate clients lots of time (and therefore money) by coming to them - they are very unlikely to come to your premises for further treatments if they have to pay more there, so you are limiting your client-base,in a way. Don't sell yourself too cheap!