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Posted by: Amanda Clegg, 11 Jan 2006 9:00AM
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Daily Telegraph 2for1 offer


I've signed up for this, & would be really interested in hearing about other participants' views/experience. Will it give a boost to our client base - does this type of client then keep coming back? I took part in the BABTAC/Hovis similar offer a couple of years ago, with limited success - both clients admitted that they were only interested in the freebie and have not returned. (Given my good track record with keeping clients I am fairly sure it wasn't my fault!)

Replies

Anna Maria Mazzieri
3 Feb 2006 10:19AM

Hi amanda, I personally think the all EMBODY launch is great and I already had a good response from the Telegraph offer. it is just what our industry needed, raising profile for health and beauty therapy and the look of advertising campaign is like no others before. If the clients who participate in the offer will not come back straight away for follow up treatments, this does not mean that the advertising has failed, they might not want that therapy themselves but they might recommended to friends and family and if someone in the future is interested in having a treatment, you can be sure they will go for the name they recognise and associate with a big nationally recognisable logo as EMBODY, they read in their paper. I am embracing these changes and get really excited about them because we are no more single practicing therapists in our own clinic and towns, but part too of a broader network that is definitely making an impact in the field of complementary health. So I hope you get a good response to the offer, and enjoyed being part of it. Anna
Valerie Bush
12 Apr 2006 4:29PM

Hi Amanda The 2for1 offer has been and gone! I was just wondering what your experience has been, do you think it was worth participating? I had a lot of response, but as a mobile therapist found it a bit disheartening travelling home from the second (free) treatment without being paid! I hope you had a positive experience, and lets hope our new clients keep coming back for more Val
Amanda Clegg
12 Apr 2006 6:36PM

Hi Val I've actually been lucky enough to get all my responses to come to me - I am able to work from home as well, and try to offer the mobile to ill or invalid clients only. However, it occurs to me that the travel charge shouldn't necessarily have been on a 2 4 1 basis - I don't recall reading any rules about that. I charge between £5 and £8 extra depending on the journey, with a min 1hr booking time. Yes the 2nd free has been a bit dispiriting sometimes, especially as it's all quite hard work! however, I suppose if you caculate the spend, it's not much more than a concerted ad campaign might be, without all the timewasters! It would be interesting if the Telegraph did a follow up in say 6 months to see how many clients had remained. I've had some repeat bookings, so hopefully a they will become regulars. On balance, I probably would do it again. cheers Amanda
Elizabeth Farrow
5 May 2006 8:20PM

HI AMANDA. I READ YOUR COMMENTS WITH INTEREST AND THOSE OF THE OTHERS MEMBERS WHO TOOK PART. MOST OF MY CLIENTS CAME TO ME WITH THE EXCEPTION OF THOSE WHO WERE ELDERLEY OR DISABLED. BUT YOU ARE QUITE RIGHT ABOUT ANY EXPENSES, WHICH THE SECOND VISIT MAY INCUR - LEAVING YOU EXHAUSTED AND FEELING DEFLATED. IT PROBABLY WOULD BE PRUDENT TO CONSIDER STATING AT THE ONSET THAT THE CHARGE IS FOR THE THERAPY ONLY AND CHARGE FOR THE TRAVEL AS AN ADDITIONAL EXPENSE. MANY THERAPISTS WHO OFFER A MOBILE SERVICE IN COMPETITION TO THE SALONS AND PRACTICES MAY FEEL COMPELLED TO OFFER A CHEAPER SERVICE TO SECURE BOOKINGS. HOWEVER, MANY SHOPS ARE LOCATED ON FIRST FLOORS, WHICH IS NOT ACCESSIBLE TO THOSE WITH A DISSABILITY, ESPECIALLY IN THE LIGHT OF THE NEW REGULATION. MANY PEOPLE WOULD LIKE A TREATMENT AT HOME SO THEY CAN ENJOY THE EXPERIENCE IN THE COMFORT OF THEIR OWN SURROUNDINGS, WITHOUT WORRYING ABOUT PARKING, PARKING COSTS AND ANY ADDITIONAL WALKING RAISING THEIR STRESS LEVELS!!! OFFERING DOMICILLARY VISITS IS A SERVICE MANY PRACTICES AND SALONS ARE UNABLE TO OFFER TO DON'T BE AFRAID TO CHARGE THE GOING RATE PLUS YOUR EXPENSES. FINALLY, I AM WONDERING IF THE CONDITIONS COULD HAVE BEEN OPEN TO INTERPRETATION AND IT WAS PROBABLY UP TO US THERAPISTS TO FOLLOW THE 2 FOR 1 OFFER CONDITIONS IN THE CONTEXT OF OUR OWN PRACTICE RULES AND REGUALATIONS. FOR EXAMPLE I HAD MANY CLIENTS 'COMING FOR A TREATMENT WITH A FRIEND' WAITING FOR EACH OTHER TO HAVE THEIR TREATMENTS, WHICH HAD ENOURMOUS IMPLICATIONS. AFTER THE FIRST FEW TIMES, WHICH WAS SOMETHING OF A LEARNING CURVE I STOPPED THAT ON THE GROUNDS OF PRIVACY & CONFIDENTIALITY HEALTH AND SAFETY AND CONDITIONS OF MY PRACTICE. ONE WAY ROUND THE TWO TREATMENTS I FOUND WORKED VERY WELL WAS OFFERING TWO TREATMENTS, WHICH WORKED WELL TOGETHER. FOR EXAMPLE AN INDIAN HEAD AND A REFLEXOLOGY TREATMENT OR AN AROMATHERAPY AND A FOOT MASSAGE. THIS MEANT LESS TOWELS WERE USED AND OTHER RESCOURCES AND IT ENABLED ME TO REALLY GET TO KNOW THE CLIENTS. INTERESTINGLY THEY WERE THE ONES WHO HAVE ALL RE-BOOKED TO SEE ME AGAIN. BEST WISHES TO ALL OF YOU HARDWORKING THERAPISTS AND I LOOK FORWARD TO ANY FEEDBACK. ELIZABETH FARROW BSC
Pamela Dean
18 May 2006 4:08PM

Hi All, The Telegraph promotion gave me the kick I needed to start my massage business, having qualified 6 years ago! I had a good response and my client feedback was so positive it really gave me confidence, especially since several clients were used to massage and one had been a therapist herself. I am very lucky to have a large home so another spare bedroom was redecorated to produce a pleasant waiting room, which also proved a useful area to take initial consultation details and to make further appointments after treatments. So far, only one of my clients requires a home visit, due to mobility problems, and she is more than happy to pay an extra £5.00 towards costs. In fact she could not believe that I was not going to be getting paid anything upon redemption of the voucher and tried to give me more money, which of course I refused nicely! Luckily, I did not experience the "deflated or exhausted" feelings after a double booking, possibly due to the fact that one couple only had 1/2hr sessions each and the other couple was booked with no other massages before or after. However, I think the expression on my clients faces of happiness and relaxation rejuvenate me as much as the treatments do them. At least half of my clients have stayed with me, which I consider a good percentage considering some of the initial people had to travel some distance. I believe Embody no longer has a publicity department, which is a great shame because if the promotion material was anything to go by, they did a fantastic job in promoting Embody as a professional organisation. Pam Dean
Gillian Kenyon
15 Sep 2007 2:04PM

Gillian Kenyon
16 May 2008 6:13PM

Please take a look at www.TheHClub.org.uk and get in touch if you are interested. Contact details on the site.
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